Lavish yet laid-back pieces from plant-based fabrics
Soft Focus blurs the line between loungewear and ready-to-wear, their items are designed to make you feel comfortably chic from rest to play. They work with natural fibre and sustainable plant-based fabrics— they believe it's important to avoid plastic/petroleum based synthetics, especially for clothes that will be washed frequently and worn close to the body. They produce in small runs and work to upcycle fabric off-cuts into small accessories like zero-waste scrunchies. Their factory also has a fabric recycling program to help reduce fabric waste. They manufacture primarily at a small factory near Shanghai, China, and do some small specialty runs locally in Canada.