Eluo was born out of the desire to start a new dialogue around beauty—the belief that cleansing your skin is an opportunity to show yourself care. To cleanse is to be mindful, to remain present and to engage all of your senses. Natural powder blends are handcrafted in Calgary, Alberta with certified organic and ethically wildcrafted ingredients, whenever possible. Every product in the collection is multitasking, providing more than one use in your skincare routine. Packaging is recycled and apothecary bottles are intended to be reused.